In our new fortnightly update, we take a look back at one of our early episodes of event Ninja News where I reveal the number one mistakes made on event invitations.
Watch today’s episode for my full description or keep reading for a quick overview.
What is the #1 mistake made on business event invitations?
Well, it is as simple as giving it the wrong title or name.
Just a little bit of tweaking to the title of your event could help increase your attendance.
When coming up with a name for your event, have a think about the people you want in the room… what are their problems? why will they attend your event? Usually, people attend business events to solve a problem or to find a solution to a pain point in their business.
So, you really need to include as much information in the title of your event to describe exactly what you are offering and what they will get from attending.
Here are a couple of examples of real event titles I found in a quick search on-line, along with my ideas on how it could be improved…
Name: Melbourne crowd-funding workshop, June
Alternate name: How to create a successful crowd-funding campaign – proven framework to get the cash you need
Name: Rockstars of the new economy – Melbourne
Now, this one left me totally confused about what the event was… event the description didn’t help much. It was be a funky name, but what is the point if it doesn’t tell me anything? How about…?
Alternate name: How to use the power of business to solve social and environmental problems
Name: Get Reddi to recognise
This one uses the company name to create a catchy title, but again, while it might mean something to the organiser, it really doesn’t mean much to me as a potential guest. So, what about this instead…?
Alternate name: How to keep your team happy and loyal – implementing employee recognition programs you can start using immediately
So, there you have it… my tip for getting more people to RSVP just from the title of your event. You just need to put yourself in the potential attendee’s shoes and ask yourself – what will entice me to respond?
PLEASE NOTE: As I am revisiting old episodes of Event Ninja News while I’m on maternity leave, you will see a plug in this video for an event which has been and gone! Keep an eye on Ninja News though for future events.
Do you have a tip for creating captivating titles for your event? I’d love to hear your stories. Leave me a comment below and I’ll be sure to reply.
Keep running events, connecting people and changing lives.
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