Flashback: One killer question to ask each of your guest speakers

In our new fortnightly update, we take a look back at one of our early episodes of event Ninja News where I reveal the number one mistakes made on event invitations.

Watch today’s episode for my full description or keep reading for a quick overview.

 

What is the one question you should definitely be asking each of your guest speakers? 

As event managers, we need to put together collateral and information about what guest speakers will be talking about.

All too often I see promotional material and invites with the name of the speaker, their title, a photo and maybe a short biography. But what it’s NOT telling me is…

What, as a delegate, am I going to learn by listening to this person speak? What’s in it for me?

So, the killer question you can ask your presenters is…

Please provide 5-7 dot points on what people will learn as a result of attending your presentation.

What this does is…

1. Gets the speaker thinking about and focusing on their audience 

2. Provides us, as event managers, great copy to use in invitations and event collateral.

A few enticing dot points are going to make a difference to the marketability of your event and hopefully your guest numbers.

  

Do you have any tips on how to get this sort of information from your event speakers? I’d love to hear your stories. Leave me a comment here and I’ll be sure to reply.   

Keep running events, connecting people and changing lives.

x Kim

 

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Below are some previous episodes you may like to check out:

Should I price my event tickets to cover the cost of putting on my event?

How do you tap into a wider market to promote your event?

Save thousands with this one idea when booking group accommodation

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