Quick tip to increase guest numbers at your events for the next 12 months

In today’s episode of Event Ninja News I explain how you can increase your guest numbers at your events for the next 12 months. Watch this week’s episode for my full description or keep reading for a quick overview. “How can I make sure I get the maximum number of guests at all of my events?” I hear you ask? Great question! With a little forward planning, you can make sure you maximise those guest numbers at all of your upcoming events this year. Start by getting out your calendar… electronic or trusty hard copy, either way, start adding all of the dates throughout the year that you need to AVOID:
  1. Public holidays – specifically for your target audience
  2. School holidays – again, think about who your target audience is and which state’s school holidays are going to effect attendance at your event
  3. Religious holidays – if your potential guests are religious, they may miss your event if it falls on an important holiday
  4. Major city events – major sporting events, festivals and concerts can cause all sorts of problems for your event. Imagine if you tried to hold an event on Melbourne Cup Day?!
  5. Industry events or expos – will your target audience be tied up with other events during the year?
  6. Industry association conferences – these have a habit of lasting up to a week, so also consider avoiding the week prior or after a conference. Another week out of the office (or away from home!) might be off the cards for some of your potential guests
So, now you have a calendar with all of the dates that you DON’T want to hold your event on. All that’s left to do is to find some dates that don’t clash with any of the above. Simple! Do you have any tips or stories you’d like to share about maximising guest numbers? I’d love to hear your thoughts. Leave me a comment here and I’ll be sure to reply. Keep running events, connecting people and changing lives. x Kim PS. Are you looking for event templates, checklists and a proven process to running successful events? Don’t forget to head on over to thatwasthebesteventever.com to find out more about our brand new Event Ninja Academy starting on 1st March. Don’t miss out!   Subscribe to our weekly Event Ninja News here Each week we will send you a short video with a quick tip to help you become an Event Ninja!   Below are some previous episodes you may like to check out: Should I price my event tickets to cover the cost of putting on my event? How do you tap into a wider market to promote your event? Save thousands with this one idea when booking group accommodation   Are you looking for a venue for your next event? Come on over and visit us at www.venues2events.com.au to find the perfect venue for your next event.


  1. Hi Kim,

    Thank you for your article – I would really like to see some additions made to this – I really struggle with the business understanding lead times for events and times of year, ie Jan/Feb to expect people to attend high end events during that period is very high unlikely in some industries and also letting people know with less than 3 weeks advance knowledge I find leads to low numbers. It would be great if some corporates and stakeholders understood the basis 101 of events!

    Thanks again 🙂

    1. Hi Elisha,

      Thank you so much for your great suggestions. I agree it totally depends on your industry as to the best month to host an event. For example if you target business owners, sometimes January is a great month as they are busy planning and looking for new ideas, for other industries most take most of January off!

      Yep I also agree 3 weeks is too late to send event promo/invitations. People need a lot more lead time these days in our busy schedules.

      Thanks so much for your great comments!

      x Kim

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